Branding for Freelancers & New Businesses: 16 Things You Need for Your Brand Identity

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If you're looking for the print edition, get it on Amazon here:

Who is this book for?
If you’re a freelancer or a solopreneur starting a new business, who wants to know what your brand identity should look like and how to navigate this aspect of your business, this book is for you.

Or, if you’re a freelancer who’s generally interested in personal branding, this book is for you.

This book is a mix between a short guide and a checklist.

What is brand identity?
A brand identity is the collection of all visible elements that identifies a brand and elevates it in your brand persona’s mind, like logo, color, typography and more. A brand persona is the ideal person or the ideal group of people with whom you want your brand to connect with.

What’s inside this book?
This book gives you an idea of what to expect and how to navigate your way around the following parts of your brand identity:

  • Mission

  • Vision

  • Voice & Tone

  • Tagline

  • Colors

  • Typography

  • Logo

  • Supporting Assets

  • Brand Elements

  • Illustrations & Photography

  • Motion & Animation

  • Profile & Cover Pictures

  • Presentation Decks

  • Social Media Templates

  • Promotional Materials

  • Design System

About the Author

Author's Amazon page

Bapusaheb Patil, a.k.a. Baps Patil, is a designer with skills in branding, UX and 3D, who helps businesses & solopreneurs build trust with their audience from the ground up and drive business outcomes.

He does this through brand identity design, UX strategy and art direction.

He has worked with Google, Udacity, Razeware, OpenClassrooms, MentorCruise and other top companies in the world. He has also produced brand identities for Donn Felker, Founder of Caster.IO and Author of Freelancing Tactics, and Gustavo Imhof, CX 30 Under 30 and #1 Best-Selling Author.

You can learn more about Baps Patil on his website:

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84 pages
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Branding for Freelancers & New Businesses: 16 Things You Need for Your Brand Identity

3 ratings
I want this!